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Marketing
Tactics
At risk of overwhelming you, (and exposing too much to our competitors) here are some of the internet marketing tactics we use for ourselves and will employ for you:
Keyword Research
What are the best keywords for which to optimize your site? What are the keywords your ideal clients will use when they look for you online? Your assumptions are probably wrong.
There is a reason we use the phrase "internet marketing" rather than "web marketing" or "online marketing" for our business. Good keyword research is the often overlooked foundation to internet marketing success and we have developed a very thorough system for finding the winners.
SEO (Search Engine Optimization)- On Site
Once you know your keywords, it's time to make sure they show up on your website in the right places. It's also important to make sure your site is structured in a way the search engines love. As a charter member of the SEO Braintrust we spend time and money every month staying current with the latest SEO developments and practices.
SEO- Off Site
Currently, they way your web pages place in search engine results is largely due to the number and quality of links pointing at your pages from other websites. We have multiple strategies to build links that will help you climb in the search engine results and get found by those customers looking for you.
Video Marketing
Google recently began including video results with the regular organic search results. There is currently a window of opportunity to apply certain video marketing methods that can quickly get you high in the search results- yes even onto the first page for certain keywords- especially in local markets. We use these techniques quite extensively for our own business, often capturing between five and ten out of the first twenty results in Google, and love to use this method for our clients.
Local Business Listing
If you don't already have your free Google Local Business Listing, we will nag you until you do it or get someone to do it for you!
Email System and Autoresponder Setup
The secret weapon of internet marketing is email. Every website needs an email capture form that offers something of value in exchange for the visitor's contact info. We show our clients how to do this and what to do with their growing list of prospects.
Is a list of hundreds or thousands of people, who have expressed an interest in your product or service, and given you permission to contact them, worth anything to you?
If you're thinking "That wouldn't help with my type of business..." please call us for a free "Wake up and smell the coffee!" conversation.
PPC (Pay Per Click) Marketing
Have you ever noticed the right hand side of Google, those "Sponsored Listings"? This is a very effective but underused and misused marketing weapon. We employ it extensively throughout the marketing process. Even with all the other tactics in our arsenal, we always have multiple PPC campaigns running. Why? Because it is trackable, targetable and gives great ROI! It also allows us to go after far more keywords than we could ever cover with organic SEO alone.
We are the Kelowna area PPC specialists, having engineered approximately 200 different PPC campaigns, with individual campaign budgets ranging from $3 to $500 per day. We have the experience and the specialized software to make PPC work for you and your business.
Article Marketing
Relevant articles submitted to ezine directories can generate both traffic and links to your website. Whether you want to write the articles yourself or have us do it for you, it makes sense to utilize this marketing strategy.
Yahoo Directory Submission
One of the quickest ways to be seen as a serious business website by the search engines is to purchase a Yahoo! Directory listing. We highly suggest you get this done for your primary business website.
Website Audits/Reviews
Whether you have an exisiting website or are planning a new one, we will give you our input to ensure that it is clear, focused and does what a website ought to do. We, like your prospective clients, are far more interested in the clarity and functionality of your website and how directly it proves you will meet client needs, than we are in its WOW! factor. This distinguishes us from many web designers that do fine work but do not understand internet marketing.
Social Marketing
Yes, we use social marketing tools like Facebook and Twitter, but probably not in the way you think. That's all we can say here. If the nature of your business is such that you would profit from regular social media usage, we can help you get going. But we have better things to do with our time than sending out tweets all day long...
Overall Marketing Strategy
We can function as your internet marketing consultant and help you think through your own web-centric small business marketing plan.
Copy Writing
At the heart of effective websites are finely crafted words and sentences. We occassionally accept limited copy writing contracts, to write or re-write client websites and other marketing materials.
Website Construction
We do not present ourselves as a web design company, but a web marketing company. There is a difference, and few if any companies do both well; they are two distinct, specialized disciplines. We currently build all our own sites using inexpensive templates which we customize for our purposes.
If you want a fancy or complicated site that requires custom programming, we have designers we can recommend. If you want a site like this one that doesn't beat around the bush but simply gets the job done without too many bells and whistles, we build a limited number of websites for clients who are retaining us for other marketing initiatives. Contact Us with the details of what you're looking for in a website, and we will quickly give you a "yay" or "nay" based on our current marketing obligations and your specific needs.
What Else Do You Need?
We have trusted contacts and vendors covering every aspect of marketing and internet marketing. Let us help you thirve in your local or global market!
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