Archive for August, 2011
Long Tail SEO Ideas
Posted by Daren in Search Engine Optimization, SEO on August 30, 2011
I am constantly explaining to people the difference between long tail and short tail keywords, and the relative merits of targeting each. This article from Jon Leger gives a really good breakdown of the rationale as well as a good way to find some very relevant keyword phrases that will be highly converting.
This article will be especially relevant for marketers who look for specific niches to market and then find related products, and a little less relevant for small businesses that have predetermined products. However, if you can find a long tail phrase like Leger describes that is related to your product, you may well find a goldmine. So, take a gander at this and apply it to your specific market! Read the rest of this entry »
Search Ain’t Leaving Anytime Soon
Posted by Daren in internet marketing, local search marketing, PPC, Search Engine Optimization, search engines, SEO, small business internet marketing, small business marketing on August 9, 2011
A current report from Pew Internet shows that the % of people who use search daily has remained pretty constant since they started doing the review in 2002.
In addition, the spike in social networking between mid ’07 and ’09 has flatteded out slightly though it is still increasing. What I found especially encouraging was that the percentage of 18-29 and 30-49 year olds who use search engines dailyis actually higher than any of the older age brackets.
So, for all you businesses wondering if you should forget about search mareting and focus only on social media, and for all you other search marketing companies- relax- it looks like search is here to stay for the foreseeable future. I’m keeping this post short so I can get back to doing some work on PPC and SEO for myself and some clients- after all, there are people looking right now for what we offer! Read the rest of this entry »
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